Field Day

Concept / Print / Identity

Field Day is one of Sydney’s biggest music events with over 25, 000 attendees each year. This year I collaborated with Briton Smith and together we created a new concept aimed at re-branding the event so to suggest something more playful and fun.

To do this we began by updating the current logo in illustrative manner, which then set the tone and concept for the entire project. Together we created the event programs, maps, merchandise, signage, stage scrims, tickets, and access passes.